It may take a little more work to have healthy winter hair, but we consider it a great excuse to encourage your clients to treat themselves to great products.
Winter is a great time for skating, gift-giving, and hot chocolate-drinking. It’s less of a great time for hair health. The cold winter air can dry out lovely locks and dry furnace air is no better. Hair-lovers might need to take a couple of extra steps to keep their hair healthy and shiny all winter long. The StyList at Premier Beauty team has taken the liberty to list some great techniques to combat that dry winter air.
Many people shy away from the idea of putting oil directly on their roots but adding hair oil into one’s daily routine is a great way to nourish your scalp during those dry winter months. Simply massaging a nourishing oil such as Moroccanoil’s Dry Scalp Treatment or their coveted light and original Hair Treatment products into the roots of your hair. By doing this you are promoting blood flow and hydrating the roots. This practice has been used by people in India for generations to nourish the scalp to grow healthy, full hair. For best results, add oil to hair when it’s clean so it can absorb as many nutrients from the oil as possible. We also recommend checking out Milbon’s Plarmia Hairserum Oil.
Wear a hat
Yes, you read the right, and yes, hat hair is something all frizz-havers dread. But the truth is, a large chunk of body heat escapes through the head and ears. Not only that, but if your clients are foregoing a hat, they’re exposing their hair to the harsh winter air and elements. Encourage them to keep their hair healthy and the frizz at bay with a dry oil like the Brazilian Dry Oil by Brazilian Blowout. This lightweight oil is fast-absorbing and can be used daily to provide them with smooth, gorgeous hair, even right after they pull off their winter hat.
Use a Great Brush (And Maybe a Little Something Extra)
We all know that different hairbrushes provide different hair results. For winter, a boar bristle brush is fantastic for evenly distributing the oils throughout the hair, leaving your clients with shiny, touchable locks. We recommend checking out the Moroccanoil Boar Bristle Teasing Brush or the Brazilian Blowout Round Boar Bristle Brush.
If your clients are looking for an added boost of shine and smoothness, tell them to add a dryer sheet. Yes, we’re serious. Push a dryer sheet on the brush until the bristles poke through and viola. It works to fight static against clothes AND hair.
Even More Frizz FightersThe best part about anti-frizz serums is that they are beneficial and hydrating for the hair. They hydrate the hair, leaving it smooth and shiny. A light anti-frizz serum to add to your clients’ winter hair care routine is the Keune Style Defrizz Serum No17. This serum is always effective and never greasy. It smooths out frizz, leaving you with silky and shiny hair.
Winter might take a little more work to have healthy hair, but we consider it a great excuse to encourage your clients to treat themselves to great products from your retail shelves. Tell them to sit back, relax, and turn on classic holiday music while they pamper themselves with hair treatments for a great winter season. They can’t go wrong with all these great holiday deals.
Get your clients ready for the winter season by giving them the proper tools to hydrate and repair with every use.