135+ shades of award-winning silk and keratin-based creme colors that span over six different tonal families. This versatile portfolio offers colorists vibrant reds, cool violets, pre-mixed low light options and unique cool-based naturals and golds resulting in beautiful tones that deliver up to 100 percent gray coverage with rich, vibrant results. Its low ammonia content preserves the integrity of the hair and allows colors to perform as both permanent and demi-permanent simply by switching to PRAVANA Developer.